Lotus Greens: luxury apartments in Noida sports village

India is one of the fastest growing economies of the world. It is a country wherever major multinational company has their eyes set. Even though disparity remains, the purchasing power of the population has increased many folds in recent years. This has given rise to products being launched in India before the world, companies in fact developing products keeping the Indian customer base in mind.

This increased purchasing power has also given rise to a shift in the demand for real estate projects. The customer demand for premium and luxury apartments has increased rapidly in the past few years. There are various real estate developers that cater to this segment. Lotus Greens is one of the most prominent names amongst them.

There are those who work for only profits, and then there is a group that works with a purpose and mission. Lotus Greens is one such group. They have taken the cause of sustainable development very seriously and have come up green residential projects across NCR. They have spread their base around Noida and Gurgaon and have upcoming projects on Yamuna Expressway, Noida Expressway as well as Noida Sector 79 among others.

But, with so many options available in the market today, how has Lotus Greens been successful in attracting customers to their projects?

The plethora of work that Lotus Greens does and the way they execute it, can be a good lesson for any company trying to find a foothold in the competitive world of real estate.

The basic factor to stand out in a crowd is to do something different. For instance, if there are thousands of fans in a cricket stadium watching a match, there will be one who would have painted the face or worn a coloured wig. That guy would surely stand out and people will remember that face more than any other. Similarly, in the world of real estate, if there is a property, which is different from the trend that is being followed by all in the market, then it is sure to stand out.

Lotus Greens for instance, has adopted the concept of sports cities and sports villages. It is not a concept that is massively prevalent right now. But, it sure is a concept that is going to catch the attention of the potential customer in a big way. In this day and age, when lifestyle choices have led to an unhealthy life, sports cities are the perfect remedial solution. Living in a green surrounding, breathing the fresh air every morning and giving the body the regular workout it deserves, sports city is the solution for today’s health problems.

Another important factor, to garner customer attention, is choice. A customer should not feel stifled, but be spoilt for choice. Lotus Greens has apartments and townships in Noida, projects with 2,3,4 bhk apartments. Thus, when a customer goes to buy apartments or property, Lotus Greens becomes the obvious choice.

Lotus Greens: Introducing Sports City to Noida

The dynamic world of real estate doesn’t stay stagnant for long. New and innovative concepts are introduced on a regular basis and to be a top builder, developers have to be on their toes all the time.

Keeping with the trend, the market is seeing a swift shift from townships and gated communities towards sports cities. Top real estate developers are eying this segment and their list of upcoming projects is increasingly featuring sports cities.

In July 2014, the Noida Authority awarded the bid to build a sports city in Noida to Lotus Greens. The announcement was greeted by investors lining up at the doorstep of the Lotus Group to contribute and become a part of this prestigious and profitable project. Noida was getting its own sports city and one of the leading real estate developers in Delhi NCR, Lotus Greens, was appointed as the builder.

This sports city named as, The Lotus Greens Sports City is one of the most ambitious real estate projects of the Group. It is spread over a massive area of 180 acres and is home to various residential projects, offering luxury apartments, premium apartments and serviced apartments. It is situated on the Noida Expressway in sector 79 Noida.

Keeping true to the sports theme, the apartments in this project are being built keeping the theme in mind. Offered in 3 and 4 BHK variants, the apartments are iconic and exclusive. Also, taking the green initiative of The Lotus Group forward, this Sports City is surrounded by a wide green belt and is a brilliant example of co-existence of nature and real estate marvels. Enhancing the beauty and green cover even further, is a magnificent golf course.

To solidify its position as a top real estate company, Lotus Greens is leaving no stone unturned to develop this sports city as an iconic instillation. The reputation of the group and the work done on the project thus far has already got people lined up to buy apartments and properties in the project. It is only a matter of time before The Lotus Green Sports City, turns into another successful exploration of the Lotus Group in the world of real estate.