Lotus Greens: luxury apartments in Noida sports village

India is one of the fastest growing economies of the world. It is a country wherever major multinational company has their eyes set. Even though disparity remains, the purchasing power of the population has increased many folds in recent years. This has given rise to products being launched in India before the world, companies in fact developing products keeping the Indian customer base in mind.

This increased purchasing power has also given rise to a shift in the demand for real estate projects. The customer demand for premium and luxury apartments has increased rapidly in the past few years. There are various real estate developers that cater to this segment. Lotus Greens is one of the most prominent names amongst them.

There are those who work for only profits, and then there is a group that works with a purpose and mission. Lotus Greens is one such group. They have taken the cause of sustainable development very seriously and have come up green residential projects across NCR. They have spread their base around Noida and Gurgaon and have upcoming projects on Yamuna Expressway, Noida Expressway as well as Noida Sector 79 among others.

But, with so many options available in the market today, how has Lotus Greens been successful in attracting customers to their projects?

The plethora of work that Lotus Greens does and the way they execute it, can be a good lesson for any company trying to find a foothold in the competitive world of real estate.

The basic factor to stand out in a crowd is to do something different. For instance, if there are thousands of fans in a cricket stadium watching a match, there will be one who would have painted the face or worn a coloured wig. That guy would surely stand out and people will remember that face more than any other. Similarly, in the world of real estate, if there is a property, which is different from the trend that is being followed by all in the market, then it is sure to stand out.

Lotus Greens for instance, has adopted the concept of sports cities and sports villages. It is not a concept that is massively prevalent right now. But, it sure is a concept that is going to catch the attention of the potential customer in a big way. In this day and age, when lifestyle choices have led to an unhealthy life, sports cities are the perfect remedial solution. Living in a green surrounding, breathing the fresh air every morning and giving the body the regular workout it deserves, sports city is the solution for today’s health problems.

Another important factor, to garner customer attention, is choice. A customer should not feel stifled, but be spoilt for choice. Lotus Greens has apartments and townships in Noida, projects with 2,3,4 bhk apartments. Thus, when a customer goes to buy apartments or property, Lotus Greens becomes the obvious choice.